Episode 327. Social Media Marketing

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The Reduced Shakespeare Company PodcastOur old friend Scott Bushnell, designer of not only our logo but many of our show posters, is the Advertising Creative Manager for the Kennedy Center in Washington DC and shares with us the challenges of marketing 3500 individual performances a year and eight different subscription series. Scott’s advice features some social media do’s and don’ts, how to give a personal voice to a large institution that is neither hoity nor toity, and the best way to discover the funky informal Kennedy Center we know. (Length 19:50)