”Our old friend Scott Bushnell, designer of not only our logo but many of our show posters, is the Advertising Creative Manager for the Kennedy Center in Washington DC and shares with us the challenges of marketing 3500 individual performances a year and eight different subscription series. Scott’s advice features Read more…
Podcast: Download (18.3MB)
”Dick Costolo, the C.O.O. of Twitter, talks about his sordid past as an improv comedian in such shows as Modern Problems in Science, and answers all (one) of your tech support questions. Featuring scandalous fourth-grade revelations, dirty secrets about stand-up and computer science, the value of improv training in the business Read more…
Podcast: Download (21.9MB)
”We’ve been using the micro-blogging service Twitter for almost a year, and we’ve seen its use rise among other theatre companies. We compare notes with Mary Kathryn Durr, E-Commerce and Social Media Manager for the Blumenthal Center of the Performing Arts, and learn about viral marketing, creating connections, and the Read more…
Podcast: Download (20.7MB)
”Tom Gabbard is not only the President of the North Carolina Blumenthal Center for the Performing Arts but he’s also involved with the Independent Presenters Network, a consortium of for-profit and not-for-profit presenters around the US that invests in the front-end of commercial projects that often play their respective venues. Read more…
Podcast: Download (20.2MB)