”In addition to performing our shows around the world, we teach theatre workshops in many of the various communities where we appear. This week we talk about the various workshops we offer and discuss the importance of listening, how you can book a Reduced Shakespeare Company Workshop in your community, Read more…
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”Our old friend Scott Bushnell, designer of not only our logo but many of our show posters, is the Advertising Creative Manager for the Kennedy Center in Washington DC and shares with us the challenges of marketing 3500 individual performances a year and eight different subscription series. Scott’s advice features Read more…
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”You can’t really call us “publicity whores” because we don’t charge for it, we give it away! (We will answer, however, to “publicity sluts“.) But there’s a handful of things we’d prefer to avoid and/or not do, so this week Reed Martin and Austin Tichenor outline a series of thoughts and Read more…
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”Noted theatrical pundit, blogger, and arts marketing consultant Howard Sherman discusses the art and tricky nature of self-promotion. Featuring the importance of performers making themselves a ‘product’, the ideal ways to use social media to promote the best version of yourself, staying ‘on message’, the dangers of judging cupcakes, and Read more…
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”Useful tools or annoying time-wasters? (Or both!) The ins and outs and pros and cons of both MySpace and Facebook, and the RSC’s place in (and out) of them. Featuring the expertise of RSC MySpace Mistress Khushi Bhatia, a Dane Cook Cautionary Tale, and some fantastic ideas for the future. Read more…
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”You did it! We received two nominations for 2007 Podcast of the Year Awards! In honor of that, we give you…the Best Podcast Ever. Featuring “lost” podcast bits, a plethora of fan voice messages, a special appearance by four junior pseudo (in their own minds) celebrities, and — don’t blink Read more…
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