In 2010, the Reduced Shakespeare Company won the prestigious Shorty Award, which honors “the best producers of short (140 characters or less) real-time content.” Translated, that means the award is given to the person or company who uses and exploits the social network Twitter to its maximum effect. The Shorty Awards have been called “the Oscars of Twitter” by CNN and USA Today.
We were honored and thrilled — and we’d like to win again.
Here are the two main reasons:
Well, who else should win a Shorty Award but a Reduced Shakespeare Company?! We’ve been producers of reduced content for years.
We Tweet mostly ‘cuz it’s fun. Twitter’s a great way to mini-blog about what we’re up to, to dialogue with our fans, and to spread the love about other things and people we see and love and want to proselytize about. But to get an award for it? That’d be awesome.
Shorty Awards are given in a number of categories (each designated by a hashtag), from #advertising, #apps, and #art to #tech, #travel, and #weird. We’re a finalist in the #culturalinstitution category, primarily because there is no #theatre category.
Final voting ends Friday February 5 at noon EST. Anybody with an active Twitter account can vote (you can’t just create a Twitter account to vote, they’re too clever to allow that). Finalists are judged not only on the quality of their Tweets, but also the number and quality of your votes! So when you go to the Shorty Awards website and fill in the vote box (“I vote for @reduced for a Shorty Award in #culturalinstitution because…”), please make the reason cool and brief!
Numbers count too. As of today, we have almost 2500 Followers! If only ten percent of you vote, we’ll win.