”Our old friend Scott Bushnell, designer of not only our logo but many of our show posters, is the Advertising Creative Manager for the Kennedy Center in Washington DC and shares with us the challenges of marketing 3500 individual performances a year and eight different subscription series. Scott’s advice features Read more…
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”You can’t really call us “publicity whores” because we don’t charge for it, we give it away! (We will answer, however, to “publicity sluts“.) But there’s a handful of things we’d prefer to avoid and/or not do, so this week Reed Martin and Austin Tichenor outline a series of thoughts and Read more…
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”Noted theatrical pundit, blogger, and arts marketing consultant Howard Sherman discusses the art and tricky nature of self-promotion. Featuring the importance of performers making themselves a ‘product’, the ideal ways to use social media to promote the best version of yourself, staying ‘on message’, the dangers of judging cupcakes, and Read more…
Podcast: Download (8.7MB)