Episode 277. Thoughts On Branding

Published by austin on

Reduced Shakespeare Company PodcastNoted theatrical pundit, blogger, and arts marketing consultant Howard Sherman discusses the art and tricky nature of self-promotion. Featuring the importance of performers making themselves a ‘product’, the ideal ways to use social media to promote the best version of yourself, staying ‘on message’, the dangers of judging cupcakes, and the benefits of controlling what people think about you. (Length 18:35)