Sharing Great Theatre

The fall theatre season has begun, so this week we’re talking about talking about theatre with Cathy Taylor of Cathy Taylor Public Relations, who works with most of the biggest award-winning theaters in Chicago (left). Cathy discusses how public relations, like a play, always begins with a story and shares her great mentors; how she always finds something to love; the beauty and fun of asking fundamental questions: honoring the unwritten codes and the bravery of audiences; celebrating a tradition of attending and a tradition of appreciation; pro tips; the value of having an in-house press person and an outside person who maintains valuable relationships; and the bare minimum requirement that a press person should actually be, you know, personable. “Did you know…?!” (Length 18:10) 

Episode 475. Our Poster (L)Artist

”Lar DeSouza (known as @lartist on Twitter) is the cartoonist and caricaturist who created the poster art for our last three stage shows: The Ultimate Christmas Show (abridged), The Complete History of Comedy (abridged), and William Shakespeare’s Long Lost First Play (abridged). We talk about our shared cultural sensibilities, the Read more…

Episode 327. Social Media Marketing

”Our old friend Scott Bushnell, designer of not only our logo but many of our show posters, is the Advertising Creative Manager for the Kennedy Center in Washington DC and shares with us the challenges of marketing 3500 individual performances a year and eight different subscription series. Scott’s advice features Read more…

Episode 308. Thoughts For Publicists

”You can’t really call us “publicity whores” because we don’t charge for it, we give it away! (We will answer, however, to “publicity sluts“.) But there’s a handful of things we’d prefer to avoid and/or not do, so this week Reed Martin and Austin Tichenor outline a series of thoughts and Read more…

Episode 264. Box Office Records

”Dan Berube, Marketing Manager for Merrimack Repertory Theatre, lists how many box office records The Ultimate Christmas Show (abridged) shattered during its four week run (Largest Pre-Sale, Largest Single Day Sale, Best-Selling Holiday Show, and #3 All-Time Best-Selling Show in MRT history), and also how many RSC shows are in Read more…