Episode 264. Box Office Records

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Reduced Shakespeare Company PodcastDan Berube, Marketing Manager for Merrimack Repertory Theatre, lists how many box office records The Ultimate Christmas Show (abridged) shattered during its four week run (Largest Pre-Sale, Largest Single Day Sale, Best-Selling Holiday Show, and #3 All-Time Best-Selling Show in MRT history), and also how many RSC shows are in MRT’s Top 25 Best-Selling Shows (SPOILER ALERT: all of them). Featuring excellent marketing strategies, the challenges of marketing single shows vs. entire seasons, theories about whether reviews matter, and the reasons why our record for #1 best-selling show in MRT’s history will probably never be broken. (Length 22:20)