“Dan Berube, Marketing Manager for Merrimack Repertory Theatre, lists how many box office records The Ultimate Christmas Show (abridged) shattered during its four week run (Largest Pre-Sale, Largest Single Day Sale, Best-Selling Holiday Show, and #3 All-Time Best-Selling Show in MRT history), and also how many RSC shows are in MRT’s Top 25 Best-Selling Shows (SPOILER ALERT: all of them). Featuring excellent marketing strategies, the challenges of marketing single shows vs. entire seasons, theories about whether reviews matter, and the reasons why our record for #1 best-selling show in MRT’s history will probably never be broken. (Length 22:20)
According to Dan Berube, MRT Marketing Manager, the Reduced Shakespeare Company set MRT’s all-time pre-opening box office record. More tickets were sold prior to our first performance of The Ultimate Christmas Show (abridged) than to any other show in the history of Merrimack Repertory Theatre.
This is in addition to the record we already set back in 2004-2005 when our production of The Complete History of America (abridged)set MRT’sall-time single-ticket sales record. We have our eye on that record too.