“Dan Berube, Marketing Manager for Merrimack Repertory Theatre, lists how many box office records The Ultimate Christmas Show (abridged) shattered during its four week run (Largest Pre-Sale, Largest Single Day Sale, Best-Selling Holiday Show, and #3 All-Time Best-Selling Show in MRT history), and also how many RSC shows are in MRT’s Top 25 Best-Selling Shows (SPOILER ALERT: all of them). Featuring excellent marketing strategies, the challenges of marketing single shows vs. entire seasons, theories about whether reviews matter, and the reasons why our record for #1 best-selling show in MRT’s history will probably never be broken. (Length 22:20)
“In this week leading up to Christmas (and Hanukkah and Kwanzaa) we bring you excerpts from The Ultimate Christmas Show (abridged), which just concluded its record-breaking run at Merrimack Repertory Theatre. Featuring music, laughter, gay apparel, evil villains (is there any other kind?), holiday cheer, and onstage miracles. Happy Merry Chrismakwanukkahanzakkah! (Length 24:33)
“After every Thursday night performance, Merrimack Repertory Theatre invites the audience to stick around afterwards and talk to the actors or writers or directors. In the case of our performance of The Ultimate Christmas Show (abridged) last week, the audience got all three. Featuring information on costumes you’ll need to see to believe, sweeping generalizations, the value of tie-breakers, how to draw the line between offensive and hysterical, and our favorite and most moving ’12 Days of Christmas’ contribution. (Length 22:14)
According to Dan Berube, MRT Marketing Manager, the Reduced Shakespeare Company set MRT’s all-time pre-opening box office record. More tickets were sold prior to our first performance of The Ultimate Christmas Show (abridged) than to any other show in the history of Merrimack Repertory Theatre.
This is in addition to the record we already set back in 2004-2005 when our production of The Complete History of America (abridged)set MRT’sall-time single-ticket sales record. We have our eye on that record too.
““Small but excellent” is the rallying cry for Merrimack Repertory Theatre in Lowell, MA where we recently premiered The Complete World of Sports (abridged). Artistic Director Charles Towers and Executive Director Tom Parrish talk about the creative and business decisions that led MRT to retire significant debt, flourish creatively, and run in the black for five years in a very tough economy. Featuring tips on institutional stabilization, the luxury of dedicated subscribers, a special appearance by Matt Walker, Artistic Director of the Troubador Theatre Company, and the value of self-policing. (MP3. Length 20:24)