Tag Archives: Social Media

Episode 445. Filming Live Theatre

Scott Silberstein is the Emmy-winning co-founder and executive producer of HMS Media, a leader in video production for live entertainment and creator of online content and broadcast specials. Scott discusses the challenges and goals of transferring theatrical content to flat screens, … Continue reading

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Episode 327. Social Media Marketing

Our old friend Scott Bushnell, designer of not only our logo but many of our show posters, is the Advertising Creative Manager for the Kennedy Center in Washington DC and shares with us the challenges of marketing 3500 individual performances … Continue reading

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Episode 308. Thoughts For Publicists

You can’t really call us “publicity whores” because we don’t charge for it, we give it away! (We will answer, however, to “publicity sluts“.) But there’s a handful of things we’d prefer to avoid and/or not do, so this week Reed … Continue reading

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Episode 277. Thoughts On Branding

Noted theatrical pundit, blogger, and arts marketing consultant Howard Sherman discusses the art and tricky nature of self-promotion. Featuring the importance of performers making themselves a ‘product’, the ideal ways to use social media to promote the best version of … Continue reading

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Episode 258. Meeting Howard Sherman

Theatre pundit and arts blogger Howard Sherman discusses the powers of social media, the value of backstage access, and the evolving nature of arts communications. Featuring behind-the-scenes tidbits from the American Theatre Wing‘s Downstage Center Podcast and suggested tag lines … Continue reading

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